If I Wanted to Tank My Email Deliverability

by Keith Butler

If I wanted to tank my email deliverability, I wouldn’t need a complicated plan. I’d use a similar playbook a lot of other “marketers” already use, only executed with more commitment. Following closely, I’d ensure my communications had no chance of making it into my audience’s primary inbox. When pursued with the utmost vigor, I’d guarantee my emails ended up in the spam folder or worse, rejected by mail box providers altogether. 100%!

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